About this Site

In 2004, members of the engineering community formed a coalition to encourage academically prepared girls to enroll in engineering programs. After extensive research revealed some of the reasons girls were not interested in pursuing engineering, the coalition developed and tested new messages that emphasized how varied and creative engineering can be and what a difference engineers make in the lives of others. The messages—creativity has its rewards, explore the possibilities, and make a world of difference—are now part of a national campaign designed to encourage college bound girls to explore engineering. The Engineer Your Life Web site is the centerpiece of the national campaign, and is meant for high school girls and the adults in their lives (parents, counselors, teachers, and other educators) who want to learn more about what life and work are like for engineers. The campaign will:

• Introduce high school girls to young women
  engineers who embody these messages.

• Showcase engineering careers and illustrate that
  an education in engineering is both desirable and
  within their reach.

• Help school counselors and teachers better
  understand engineering and give them the
  resources and training they need to advise
  students.

• Mobilize America’s more than one million
  engineers with compelling resources, training, and
  messages to use in their ongoing outreach efforts.

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